Yesterday, January 7th, was my birthday and because of this, I thought it would be a good time to end my self-imposed break from live performance and start off today by reaffirming to myself (and to all of you) my primary musical goal.
And that is this…
“To develop, maintain and sustain a career as a full-time songwriter/musician/blogger utilising the internet as my primary tool of promotion, networking and marketing.”
Now, this goal doesn’t mean that the more traditional face to face music business related activities will get neglected along the way.
No way! I actually love the cut and thrust of getting out there and networking, securing my own gigs and using the power of word of mouth advertising to create a community around me, my music and any other projects that I’m involved with but I know that I’ll be starting again almost from scratch so the question I ask myself is “how am I going to achieve this goal?”
Well, I’ll be well on my way to achieving by doing these three things:
1. Simplifying my life
I know that I have the tendency to over-complicate and over-think aspects of my life and work which paralyses me through having too much choice.
I’ve started on the road to simplicity a few months ago by deciding that this site is the main focus for all of my musical endeavours and pulling all of my content into it. I will be having a closer look at ways in which I can streamline my online presence in the near future and it’s my intention to blog about it.
2. Focusing on my activity
As well as over-complicating and over-thinking aspects of my life I also fall into the habit of doing far too many things at once under the guise of needing to “diversify my income.”
The old jack-of-all-trades-master-of-none thing gets really boring after a while when you realise that you don’t get anything achieved by adopting this way of doing things. I know I can do a lot of things but I need to be mindful of what I’m really doing every time I decide to take on another job here, another role there.
Which leads on nicely to the last point…
3. Internalising my efforts
I know, I admit it, I’m a people pleaser and in the past, I’ve done anything for anyone because I wanted to be seen as the “nice guy” and would do whatever I could to protect that stance, even at the cost to myself. Well, as of today there will be no more of that.
Helping others is fine as long as it doesn’t get in the way of my own stuff. One of the things that taking a year off from gigging has enabled me to do is give me a fresh perspective on what I will say yes and (more importantly) no to if asked. I am first and foremost, my own client in my music business and even though I’m open to any opportunity that comes my way, if I have time spare to work with anyone else in the same capacity I’ll do so but, if I don’t, I won’t,
It doesn’t get any simpler than that and I hope you’ll understand that if you happen to be the one doing the asking.
This year is about creating and maintaining some balance in life. I’ve had my break and now it’s time for me to get back into it but this time I’ll be working smarter (not necessarily harder) towards achieving my primary musical goal.