Today is January 7th which is my birthday.
This means that today I celebrate my 49th year on this planet and because of this, I thought it would be a good time to reaffirm to myself (and the rest of the world) my primary musical goal.
And that goal is this…
“To develop, maintain and sustain a career as a songwriter, musician, producer and blogger utilising the internet as my primary tool of promotion, networking and marketing.”
Now, this goal doesn’t mean that the more traditional face to face music business related activities will get neglected along the way. No way!
I actually love the cut and thrust of getting out there and networking, securing my own gigs and using the power of word of mouth advertising to create a community around me, my music and any other projects that I’m involved with but I know that I’ll be starting again almost from scratch so the question I ask myself is “how am I going to achieve this goal?”
Well, I’ll be well on my way to achieving by doing these three things:
1. Simplifying my life
I know that I have the tendency to over-complicate and over-think aspects of my life and work which paralyses me through having too much choice.
I’ve started on the road to simplicity a few months ago by deciding that this site is the main focus for all of my musical endeavours and pulling all of my content into it. I will be having a closer look at ways in which I can streamline my online presence in the near future and (of course) it’s my intention to blog about it.
2. Focusing on my activity
As well as over-complicating and over-thinking aspects of my life I also fall into the habit of doing far too many things at once under the guise of needing to “diversify my income.”
Now, income diversification is not necessarily a bad thing in the modern music industry. I know that I need to wear a few hats to ensure that I maintain and sustain a music career however, doing the old jack-of-all-trades-master-of-none thing too much will get really boring when I realise that all I’ve been doing is running around in circles not achieving anything.
I know I can do a lot of things but I need to be mindful of what I’m really doing every time I decide to take on another job here, another role there.
Which leads on nicely to the last point…
3. Internalising my efforts
I know, I admit it, I’m a people pleaser and in the past, I’ve done anything for anyone because I wanted to be seen as the “nice guy” and would do whatever I could to protect that stance, even at the cost to myself. Well, as of today there will be no more of that.
Helping others is fine as long as it doesn’t get in the way of my own stuff.
One of the things that taking some time off from gigging has enabled me to do is give me a fresh perspective on what I will say yes and (more importantly) no to if asked.
I am first and foremost, my own client in my music business and even though I’m open to any opportunity that comes my way, if I have time spare to work with anyone else in the same capacity I’ll do so but, if I don’t, I won’t.
It doesn’t get any simpler than that and I hope you’ll understand that if you happen to be the one doing the asking.
This year is about creating and maintaining some balance in life. I’ve had my break and now it’s time for me to get back into it but this time I’ll be working smarter (not necessarily harder) towards achieving my primary musical goal.